re: do links provide SEO:
GPT Answer:
Link previews themselves do not directly impact SEO, but they can indirectly affect user engagement and behavior metrics, which are factors that search engines might consider.
When you share a link on social platforms or messaging apps, link previews can be generated to give users a quick glimpse of the content at the URL. These previews often include a title, a description, and an image from the page. They can improve the click-through rate by enticing users to click the link, which in turn may result in more traffic, longer page visits, and lower bounce rates.
However, this mostly applies to social media optimization (SMO) and user engagement rather than traditional SEO. Traditional SEO focuses on improving your site's visibility in search engine results, which is influenced by factors like keyword usage, site performance, mobile-friendliness, quality of content, and backlinks.
On your website, you can use meta tags like Open Graph tags (used by Facebook and LinkedIn) and Twitter Cards to control how your links appear when shared on social media platforms. These meta tags allow you to specify the title, description, and image that you want to appear in the link preview.
