The BOPIS strategy is also referred to as click and collect, curbside pickup, and ROPIS (reserve online, pick up in-store). With BOPIS, shoppers don’t have to deal with shipping costs, long delivery timelines, and shipping back items that don’t fit or meet their expectations. Retailers around the world are adopting the BOPIS model to meet customer expectations. This popular retail strategy gives customers the best of both worlds by integrating online shopping and in-person pickup.
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