The first cut of your SEO strategy will be wrong, just like v1.0 of your product will be non-responsive to the needs of your users. That is OK: after you start you’ll begin collecting insights and data which let you refine it. You want to get something out the door as soon as possible so that you can begin collecting links, other indicia of trust, and data on what is working for you.
Strategic SEO for Startups
Strategic SEO for Startups | Kalzumeus Software