Why did Morning Brew acquire Our Future, a digital media startup that produces short-form business v

Why did Morning Brew acquire Our Future, a digital media startup that produces short-form business video content and helps large companies thrive on emerging platforms?

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Morning Brew gets access to an audience that skews to the 18-34 age demographic, where short-form video is an important piece to the media puzzle.The American Press Institute reports, 74% of Gen Z gets their daily news on social media platforms. With this acquisition, the company looks to expand on its already successful and engaging social video channels like TikTok and YouTube.