Having a day job doesn't have to be an insurmountable barrier to running a successful software business. Patrick walks you through development and marketing methods to make most effective use of your spare time, allowing you to get your business up and running and begin learning from it.
Some of the techniques include making MVPs, low-touch sales processes, and ways to improve your development process so you spend less time firefighting and more time moving forward.
https://www.youtube.com/watch?v=N6V-cytrvvQ&ab_channel=MicroConf
How to Engineer Marketing Success – Patrick McKenzie (Patio11) – MicroConf 2012
www.youtube.com
How to Engineer Marketing Success – Patrick McKenzie (Patio11) – MicroConf 2012
www.youtube.com
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