It was Zip2... Zip2 was a company that provided and licensed online city guide software to newspapers.
The company was founded in Palo Alto, California as Global Link Information Network in 1995, by brothers Elon and Kimbal Musk and Greg Kouri.
Founded: 1995 Defunct: March 31, 1999 Headquarters: Palo Alto, California, California,
U.S Founders: Elon Musk, Kimbal Musk
Parent organization: Compaq Source Wikipedia {https://en.wikipedia.org/wiki/Zip2}.
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Can't Wait Till Spacing Works :)
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Oh wow, I woulda guessed it was PayPal but looks like there was some previous good internet sleuthing.
I'm going to bookmark/save/highlight this answer so everyone know's this question has been answered!
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