Good overview here:
https://techcrunch.com/2023/07/06/threads-wont-be-fun-but-it-will-give-brands-a-home-away-from-twitter/
Threads won't be fun — but it gives brands somewhere to go that isn't Twitter
techcrunch.com

Threads won't be fun — but it gives brands somewhere to go that isn't Twitter
techcrunch.com
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