What is social media optimization (SMO)? GPT Answer: Social Media Optimization (SMO) is the process of increasing the awareness of a product, brand, or event by using social media outlets and communities to generate viral publicity. SMO includes the use of social media sites, social bookmarking sites, RSS feeds, and blogging sites. It's about optimizing a website and its content in terms of sharing across social media and networking sites. The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages people to engage with a website and then share this content via its weblink, with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content". SMO is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. In the 2010s, with social media sites overtaking TV as a source for news for young people, news organizations have become increasingly reliant on social media platforms for generating web traffic. Publishers such as The Economist employ large social media teams to optimize their online posts and maximize traffic, while other major publishers now use advanced artificial intelligence (AI) technology to generate higher volumes of web traffic.