A lot of ways, get customers, acquire logos, retain customers hire sales team, offer amazing value to customers.  https://www.researchgate.net/profile/Jacco-Vanderkooij/publication/344222262_How_to_Get_to_10M_in_ARR_and_Beyond/links/5f5d777492851c07896313ac/How-to-Get-to-10M-in-ARR-and-Beyond.pdf