The "phygital" market refers to the blending of physical and digital experiences in consumer environments. It involves using technology to bridge the gap between an online business and its physical counterpart, aiming to provide seamless, integrated experiences for customers. This could include using augmented reality in stores, online shopping with in-store pickup, or virtual stores for physical products.  https://chat.openai.com/share/418ec411-643a-4bfa-bb4a-d65716b35739

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