- Persuasion often backfires - it's better to help others convince themselves. - Focus on genuine curiosity rather than desperation. Don't appear overly eager. - Present with equal status, not above or below prospects. - Target outreach extremely carefully to highly qualified prospects only. - Use provocative messaging focused on urgent problems prospects face. - Avoid too much "we/I" language that sounds salesy. - Ask thoughtful questions that spark prospects' own curiosity and introspection.