Start a television network. Show real people doing real things to help their communities. Give in-depth interviews and behind the scene footage of folks in the community's successes. Spend billions of dollars on marketing. Hire celebrities to promote new content and give interviews and talks about the subject matter. After 10-years of programming, it might be possible to reframe society.
For schools, give more education on the importance of real estate and ownership, financial management, serving others, raising a family and make sure the tune into the weekly television network.
Create plays, poems, and other pieces of literature and spend millions of dollars on paid media promoting the creative content and theatre. Hiring writers and authors to write press releases and reviews of the content and redistribute it.
Lastly, hire a journalist to cover every major profession led by low-income authorities and spotlight their significance in the community and at their employers to show the power and strength of the people, no matter where they are in life.
Create an investment fund that pays out dividends to poor people making sure the lowest economic social classes and people most vulerable to falling through society's cracks have equitable access to healthcare, food, housing, and clothes.